The 50 Plus Plan

Before we began to set up a special division for the 50 Plus Client, we surveyed hundreds of people over the age of 50 and it came as no surprise to us that this market segment wants:

Convenience of doing business Good Reputation and Stability Quality of Service Personalized Service Honesty Integrity

To keep in touch occasionally Have a real person answer the phone No call centre Be available Be fair

An overwhelming majority also stated that as long as they get a fair price along with the above qualities, then they would be willing to become a client. They also said that all these companies advertising for their business with promises to save up to $400-$500 are in fact not telling the truth right from the beginning and to add to that these companies operate a "Call Centre" where there is no individual personalized service and no relationship with the broker.